Virtual Communication Agency

What is the use of positive coverage if it does not reach your target group or niche? The answer
is obvious: nothing. Moreover, if that coverage is focused on peripheral issues or if it does not
communicate your key thoughts, its impact is nil.

Virtual Communication Agency offers you qualitative and quantitative media analyses, allowing you to gain strategic insight into the media’s influence on your company, product or campaign. Thanks to our objective media analyses you can also determine the ROI of your communication programs.

VCA’s approach is based on the thorough analysis of coverage in the written media, on
the internet or on the radio and on television, focusing on or mentioning your company.

Each analysis is a unique, tailor made product, adapted to the specific points of interest and
expectations of every individual client.

Media analyses by VCA support you in:

- planning and monitoring PR strategies
- managing communication campaigns
- developing a product and personal and corporate image
- anticipating proactively on market tendencies
- tracking new trends
- planning, controlling and justifying your communication budget