Untitled design-18

AVE: the biggest lie in PR

Untitled design-18

The PR world is constantly evolving. New methods and technologies allow us to generate in-depth insights about the quality of coverage. By analysing sentiment, audience and messaging for instance, we can now report on how well a company’s message is perceived by its target groups.

Read More
 
berg

The sky is the limit 

berg

With the increasing interest in everything that has to do with business analytics, big data and smart metrics, measuring public relations has become a – very – hot topic. But how do you measure PR? Is there a metric that is applicable to all organisations? (blog in Dutch)

Read More
 
So What?_01

So what?

So What?_01

The second Principle states that ‘measuring communication outcomes is recommended versus only measuring outputs’. In other words: qualitative measurement is preferred over quantitative measurement. But what exactly is the difference? And what do you measure in order to get qualitative results, and avoid the ‘so what’ factor?

Read More