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How integration is the (only) way to measure the effect of PR on organizational performance

How integration is the (only) way to measure the effect of PR on organizational performance

November 21, 2016 By Audrey Floru

How integration is the (only) way to measure the effect of PR on organizational performance

In previous blog posts, we’ve discussed the first two Barcelona Principles. After ‘goal setting and measurement’ and ‘measuring outcomes versus only measuring outputs’, it’s time to look at the effect on organizational performance.

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Tagged With: AXA, Barcelona Principles, Measuring, metrics, Newsroom, PR

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FROM THE BLOG

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  • How integration is the (only) way to measure the effect of PR on organizational performance
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